We’ve all been there. Looking at analytics on YouTube, checking to see how people are enjoying the video we slaved over for weeks, only to be met with disappointment as we see that people are clicking away during the intro. For whatever reason, our hook didn’t work, the content isn’t engaging, or there’s just something off with the video performance.

If you operate a business, you may have heard of the term ‘keynote video’ before. They’re becoming more and more popular as businesses see the benefits of having them posted online. But what is a keynote video and why are successful businesses using them?

Is it still worth using video production services for my small business? Technology has advanced so far, and with new cameras, new social media platforms, and new mediums for communication, what should we think about how we use video?